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Media success in London

Media success in London


Three Creative Media Production students from St Ambrose Barlow Sixth Form headed down to London to pitch their ideas to top marketing executives of Barclays Bank.

Ellis Delaney, Sam Davies and Jack Young made the top four shortlisted teams of an 'I Am Creative' project with their innovative ideas and were invited to present their LifeSkills media project to marketing and creative professionals from Barclays and their advertising agency, BBH.

'I Am Creative' is a pioneering creative education project from the Ideas Foundation, which aims to teach 13-19 year olds about the creative industries and gives them an opportunity to work on live creative briefs from top global companies, such as, Barclays. The boys' brief was to create a piece of film or animation to promote the LifeSkills programme to other young people. LifeSkills aims to give young people the necessary skills and experience to help them get the jobs they want. It includes workshops and interactive online content, with tips on CV writing and interview techniques, as well as, real experience in real places of work. The boys had to research the client and brief, research their target audience and brainstorm ideas, before developing and producing their idea and uploading their finished film.

Judges from Barclays and BBH viewed all the submitted projects and the top four were invited to pitch to their representatives in London. A winner was selected on the day, but unfortunately the boys were pipped at the post.

Course leader, Adrian Cammann, said, "It's not every day that pupils get to pitch their project ideas top UK marketing executives and get glowing feedback in front of an audience of 40 people. The lads were amazing and did St Ambrose Barlow Sixth Form and the Creative Media Production Level 3 course proud."

Watch the boys' film here: http://www.youtube.com/watch?v=L7niVZoCV6g

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